Trust & Compliance

You're always in control

Your AI represents your business, so it's built to be predictable, easy to stop, and honest about what it doesn't know.

Opt-outs are automatic

If anyone replies "stop," "unsubscribe," "cancel," or similar (this also works in isiZulu, isiXhosa, and Afrikaans, on a best-effort basis) on WhatsApp, Instagram, or Messenger, they're immediately taken off your messaging list for that channel and sent a one-line confirmation. You'll see that conversation simply marked closed — there's nothing extra you need to do.

Pause either agent, instantly

From Agents on the dashboard, you can pause the Qualification agent or the Nurture agent with one click. While paused, leads that would've gone to that agent simply wait for a team member instead of getting an automatic reply — nothing is lost, it just stops sending until you resume it.

Set your own hard rules

The "never promise" field on the Agents screen lets you write specific things your AI must never say — in your own words, no technical setup required.

It never guesses

Your agents only ever state prices, services, and policies you've actually told them about, during setup or afterward. If something hasn't been captured yet, the honest answer is "let me get back to you" or a handoff to you — never a guess.

If WhatsApp quality dips

WhatsApp itself monitors message quality across every business on its platform. If your number's quality rating drops, Nurturly automatically sends less often to protect your number, and emails you a plain-language explanation — no action needed on your part, and no manual firefighting.

Try before it's live

The "Test an agent" tool on the Agents screen is a safe sandbox — nothing you type there reaches a real lead or changes real data. Use it to check how a knowledge-base change actually affects what your AI says before it's talking to a real customer.

Review requests are deliberately not AI-written

The review-request follow-up sent after a paid job uses a fixed, identical message every time — on purpose. Google's own policy on review solicitation doesn't allow AI-generated review asks, so this one message, sent once with a single follow-up a week later, is never touched by an LLM.